For independent businesses in Canada

Good work.
Easy to reach.

Your website should make it easy to choose you. See the path through your customer’s eyes, spot the friction, and decide what to fix first.

Free self-check. Your answers stay in this tab.

You know your business.
They’re meeting it for the first time.

A new visitor needs to know what you do, where you work and how to reach you. Open your website on your phone and use six prompts to check those details.

Less guesswork.
A more useful to-do list.

Start with what a visitor can see.
Keep the action close to the observation.

CLARITY

See what your customer sees.

Check your offer, service area, contact details and mobile experience with six specific prompts.

PERSPECTIVE

Know what needs attention.

Keep clear, needs-work and untested answers separate. An unanswered question never counts as a pass.

ACTION

Choose one change to make.

Get a practical action for each gap. Save your checklist, make the change, and walk the path again.

A small check.
A sensible place to start.

You don’t need a technical background. You need your website, your phone, and a customer’s point of view.

Keep the printable checklist
  1. 01

    Open your website on your phone.

    Start on the homepage, as someone visiting for the first time.

  2. 02

    Follow the customer’s path.

    Answer six prompts about clarity, confidence and getting in touch. It’s fine to say “Not checked”.

  3. 03

    Take the next useful step.

    Choose an action from your results. After the change, repeat the check to see what improved.

Try it on your own website

See the path.
Find your next step.

Open your website in another tab or on your phone. Then answer these six questions based on what you actually see.

Your answers stay in this tab. This is a guided self-check, not an automated scan. Privacy details

What these results mean

Your checklist is ready.

If the interactive check doesn’t load, use the downloadable checklist to work through the same six questions.

Download the checklist

Clear from
the beginning.

What does this self-check look at?

Six things a visitor should be able to do: understand your offer, find your service area, reach your contact action, use the mobile page, find business information and complete an enquiry. You make the observations yourself.

Is this an automated website audit?

This page is a guided self-check. It does not fetch, crawl or measure your website. Its recommendations come from fixed rules applied to your answers. The report shown above is an illustrative example.

Will this improve my Google ranking?

This check helps you notice friction in the path to an enquiry. It does not measure search rankings, Google Business Profile performance or traffic, and it makes no promise about rankings or new customers.

Do I need to enter my email or website?

You can use the whole self-check without entering either. Your answers are held in this tab’s memory. Refreshing or closing the page clears them. Download your results if you want to keep a copy.

What should I do after the check?

Pick one suggested action, make the change yourself or share it with your website provider, then repeat the check. Always test contact forms with details you control and remove test enquiries when you finish.

Make the next step
an easy one.

Try the self-check